Each client's situation is evaluated in accordance with the acquis communautaire and common policies of the EU as well as political and technical evaluations; threats and opportunities are defined; and weak and strong points of each client are profiled.

According to this profile, a corporate strategy is developed to support the legal and technical conditions of clients, targets are identified and the tools and potential risks towards those targets are pointed out.

Through regular monitoring, up to date information and data transmission, the overall strategy for implementation is frequently assessed. New developments are noted and the strategy is modified in a pro-active way, consistent with potential new transformations.

An inventory of target groups (including official institutions, authorities and opinion leaders) is generated and an approach and timing strategy is developed. The rationale of these proceedings is to produce a political environment and a legal context in which the client's corporate strategy can be successful.